The 6 Benefits of Tracking Your Website’s Visitors

August 18, 2017 0

Companies are now able to track the visitors that reach their business site. While the visitor doesn’t make any decisions, or take an action in terms of contacting the company, their visit is logged and this data can prove vital for firms looking to boost sales revenues over the coming years. In this latest post, we’ll explore more on the six main benefits of deploying a website visitor tracking service.

1. Identify the Individual Visitor

One of the leading benefits of working with a website visitor tracking service is that it allows companies to track the initial visitor. It helps to guide them forward in learning more about the people that visit their site, whether the visitor is a B2B customer looking for more information on a service the business provides or a B2C customer looking to make a product purchase in the coming weeks. This quick identification of the visitor sets the ideal foundation to the marketing and sales process.

2. See the Content They See

Which content did the visitor look at and for long did they engage with that particular page? This can be a critical question to answer when considering future marketing campaigns. By using a website visitor tracking service, companies can find out which page the visitor looked at on their site. Was the page an instructional guide or a cost analysis between products? It can tell the company more information about the visitor’s motivations and the types of queries they use to reach the page through a search platform.

3. Get Email Notifications

The leading website visitor tracking companies now offer their clients email notifications when a visitor reviews their site. The alerts can be optimized to be sent at significant intervals, such as once 100 visitors have been tracked, or when a visitor looks at a particular high-value page. Getting these alerts in real-time via email can help to streamline the marketing process and ensure companies build the ideal marketing campaign or sales pipeline for that particular visitor and their needs. The email alerts can also be assigned to particular team members, to keep sales teams moving forward in reaching their growth targets.

4. Filter Visitor Data

The leading tracking companies can also offer tracking via filters. And this is often ideal for companies seeking out a particular type of qualified buyer. For example, a B2B company might be searching for leads that have over 200 employees within their team. And so, the tracking service can filter all visitors to only include businesses that have 200 employees or more. It’s a way for precisely matching leads to the goals of the company’s sales team, and ensuring a tight focus on only those most valuable to the organization in the future.

5. Export to CRM

The latest website visitor tracking tools also now offer direct integration with the company’s CRM system. This is ideal in a marketplace where a firm’s CRM is its most important sales resource. It means that all information coming into the tracking tool can be compared against that person’s past actions and ensures that leads and their past purchases can be tracked expertly.

6. Support Sales & Marketing Staff

Using the website visitor tracking tools, companies can now support their sales and marketing staff by providing them the latest information on their website visitors. This means that sales and marketing teams have a foundation for their working process, and helps ensure that talented individuals are given the tools they need to succeed.

Successful marketing campaigns now depend on comprehensive website visitor data. To discover more on the leading tools available, contact firms in your area today.