Although it is something that most people don’t give much thought to, the shelving units and fixtures that display the items we shop for can have a big impact on how they appeal to the consumer. If running a business that sells merchandise, chances are you’re going to need some form of POP displays in order to get the product out in front of paying shoppers.
Whether it’s a modular shelf system, or simply a combination of individual fixtures that you arrange in a configuration of your choosing, these display fixtures are necessarily an important part of your sale strategy.
1. What kind of instore fixtures exist?
Depending on the look you are going for, you can decide from retail shelving racks that come in solid wood styles as well as large panels with a faux wood finish. Alternatively, there are also steel gondolas and wire frame models that offer a clean and simple look in a variety of colours.
2. Fixtures with modular components
There are retail shelving and racks with standardized accessories that can be found in a variety of styles, like slatwall, gridwall, and gondola. Typically, these designs feature a simple and flexible display system on which to customize the layout of clothing or other merchandise. Slatwall systems have horizontal channels, gridwall fixtures have square grid patterns, while the metal store gondolas feature vertical channels on each side of the panel.
Of course it is important to consider the look of the shelve but also how much weight it is going to have to support. Most modular systems can support a lot of weight, but usually a gondola type design is the leader of the pack when it comes to heavy duty displaying. This is why they are usually chosen for use in supermarket aisles.
3. Non-modular options
Wire frame store fixtures are available in floor-standing and countertop models. Most come with fixed shelving but there are some that feature adjustable shelf placement, perfect for customizing the rack when different-sized merchandise is offered. The wire frame fixtures with casters provide easy mobility for re-stocking.
Wooden racks feature plywood or solid wood construction in a wide variety of shelving or bulk bin options. By their very nature, wooden display fixtures have a rustic appearance that adds warmth to store interiors, making them excellent choices for gift shops and country stores.
Wall mounted shelving can come in a variety of geometric shapes. Generally, they are designed to be versatile, so they can be mounted individually or can be combined into wall groupings for a unique and pleasing presentation.
Open-shelf models allow shoppers to browse and handle the merchandise easily. Classier than bookshelves, but easier to access than locked glass showcases, these type of attractive instore displays are intended to further add to the overall presentation inside your establishment. It is all about making the items readily available while enhancing the overall look and feel of the space, so that customers feel comfortable.
Of course, each type of shelf also comes with its own set of accessories designed to hook into the grids and channels of the model. Shelves are the popular solution for retailers, able to support most types of boxed merchandise. However, there are many more ways to display products, including hanging hooks for blister packs, waterfall hangers for clothing, and baskets and trays for storing bulk smalls.
Ultimately, it all comes down to the shopping experience and whether or not the customer feels comfortable enough to make a purchase. The choice of store fixtures and instore displays can be an important factor in how shoppers view your business.